Ric is an multi-award-winning director and writer of commercials, television and film, including directing two seasons of cult BBC sketch show, Man Stroke Woman, starring Nick Frost (Shaun of the Dead, Hot Fuzz), writing on Da Ali G Show (yes that very same one with the very first iterations of Sacha Baron Cohen’s outrageous characters), and writing and directing the feature film ‘Suzie Gold’. It is pure comedic fibre that propels his work in the commercial realm with his trademark character-driven humour put to great use in short format as well as longer forms. Ric has directed for all the heavy-hitters from Mastercard to Pepsi, Ikea and McDonald’s and everything in-between, which is very cool for a guy who shares his bed with his enormous dog. What makes him a Moonwalker? Like the fine wine he drinks, he’s only getting better with age.